Unique Corporate Gift Case Study – Lucite Coasters

Unique Corporate Gift – Lucite coasters – with Dime

Challenge:

“Initially REGENT Energy Group and G&L SlotCo merged into a larger single entity, which proceeded to secure larger contracts abroad. As a token of appreciation for these contracts, we wanted to provide a unique award to those involved. The original concept was to be a coaster set using raw blades. Clearly the blades themselves would not be very safe, so we discussed ‘potting’ [embedding] them. Once we contacted you and confirmed that it could be done, we designed the coaster holder to carry them.”

Solution:

Where possible, we always encourage clients to showcase their products within their recognition awards or corporate gifts. It makes the awards more unique and keeps the organizations brand in the forefront of any event. It was great that this particular client had a saw blade that we could embed.  With the collaboration of a consultant and two suppliers, a stand was designed to hold the coasters with the small saw embedded.   They now had a customized, unique and branded gift all in one product. The recipients of these coaster sets were impressed by the thoughtful way in which the organization looked for something personal and distinctive to their brand.

Subsequent to the initial order with only the saw embedded, the company was purchased by Advent International Global Private Equity. A new set of coasters were then ordered to commemorate the sale. That sale project was internally code named, project Dime. Hence a 2014 Dime was embedded in the center of the blade. These 80 sets of coasters were distributed to the shareholders, (both new and old), and to the team who made the deal happen. All involved were excited and pleased with how the project had evolved.