Corporate Employee Memento Case Study

Corporate Employee Memento – Inverted Acrylic Dome

Challenge:

Allstream is a Canadian leader and IT communications provider who work exclusively with business customers to deliver network solutions in communications. Their logo was removed from the top of their building and they wanted to reuse the plastic material in such a way that employees would have a piece of history to honour their brand.

 Solution:

The design discussion revolved around whether it would be a keychain or a paperweight with the Allstream logo embedded into the piece.  The plastic material of their signage was incorporated by laser cutting the “a” for Allstream from the material. It was then embedded into an inverted clear acrylic dome. The front face of the dome was then digitally printed with copy saying ‘A piece of history’, Allstream’s logo and the date 2003-2016.

This dome was a simple, meaningful piece that showcased a piece of the company’s history and branding to its employees.