Creative Ideas for PR Agencies
Promoting a Corporate Message with Creative Flair
PR agencies have a tough job. They need to continuously explore inventive and unique ideas to make their clients stand out in a sea of competitors; whether they are planning events, creating swag bags or VIP gifts, they need to be constantly coming up with new and exciting ideas. PR agencies try to create distinctive messaging and experiences that reflect the brand and qualities of their client while injecting imagination to make the event and message stand out from the crowd.
In choosing to work with a PR agency, there are many qualities that are paramount to promote a company’s message, brand, or product:
Clarity,
Honesty,
Thoroughness,
Awareness, and
Creativity.
As a PR agency crafts the message, it is distributed through a variety of mediums – media, print, digital, launch events, press communiques, promotional products and corporate gifts. Although all of these qualities are incorporated in some way into the messaging, the one we deal with the most is creativity.
Whenever a PR agency is involved with a project with us, whether it is with custom Lucite or custom SIGG water bottles, their main focus is how they can connect their client’s product, idea or key message to the audiences with an eye-catching concept. That is where we come in.
When working with a PR agency for a photo shoot, we were asked to recreate the Sears Tower (renamed in 2009 as The Willis Tower) in Chicago. This was especially challenging as we needed to have all of the pieces individually created and lasered as they were being moved from one location to another. We have produced other landmark structures before but we particularly enjoyed the opportunity to copy such an iconic Chicago landmark.
Sometimes the promotion could be for a major event the end client is sponsoring or a launch of a new concept or product. Our SIGG water bottles are a popular customized branded product. We have seen them being used at fashion shows, product/company launch parties, sporting events, and more. The bottles can be customized with the client’s logo and branded with the key message of the event, product launch or presentation. Depending on the situation and event, we will work with PR agencies and their clients to create an impactful impression that will resonate with the targeted audience.
Another PR event that calls for creativity is an award presentation – awarded to a single person or corporate team for meeting company goals and collaborating as a team. Last year, we created a fun but meaningful trophy for the newly integrated constructions and solutions company, Stuart Olson (formerly Churchill Corporation), that has been serving clients since 1911. The company underwent a major re-brand; they consolidated seven operating companies to form the new brand.
As part of the re-brand, employees were engaged in a variety of initiatives designed to get them engaged while promoting collaboration throughout the company. The boot trophy that was designed is the grand prize in the Annual Stuart Olson Challenge. The boot was of special significance to the organization and the trophy carried the message of the company which made it a fun and imaginative award.
Although we generally work our branding magic on Lucite or SIGG water bottles, we have done some exciting customized branding on other mediums. On one occasion, we laser engraved a company’s logo on an apple; yes, a fruit! It was the perfect, original medium to represent the PR message.
Another time, we engraved a corporate logo on a stone in the shape of a heart for a health centre. Again, implementing creativity to find the perfect medium and shape to match the messaging painstakingly created by the PR agency. This piece was memorable and a wonderful keepsake.
PR Agencies Partner with Creative Suppliers to Deliver a Message that Stands Out from the Crowd
With creativity as the key to successful PR events and messaging, it is crucial to work with a supplier that is also endlessly pushing the limits of imagination. When PR agencies can come to the table with a concept or thoughts about the type of messaging and branding that needs to be communicated, the right inspired supplier can find a way to make that work and create something wholly original that the clients will love.